A magnetic box feels expensive. The lid closes with a soft click. The walls are thick and firm. In addition, the box holds its shape for years. Customers keep it on the dressing table. They store make-up and brushes inside. Therefore, your brand stays in the home long after the product is used up. For beauty, that long life is a strong marketing return.
Not every beauty product needs the same box. So the table below compares the main styles we make.
Box Style |
Description |
Best For |
Book-Style Magnetic Flap Box |
Hinged lid that swings open and snaps shut with magnets. |
Skincare sets, palettes and gift sets |
Magnetic Lid and Base Box |
Separate lid with hidden magnets in the rim. |
Perfume, serums and single products |
Collapsible Magnetic Box |
Rigid walls that fold flat for storage and shipping. |
Brands with limited storage space |
Tiered Gift Set Box |
Magnetic lid over two layers of trays. |
Multi-product sets and Christmas gifts |
Window Magnetic Box |
Clear window panel shows the product inside. |
Retail shelves and counter displays |
PR and Subscription Box |
Deeper build with tissue and filler space. |
Influencer mailers and monthly boxes |
Not sure which style fits your range? Then tell us the products and the retail channel. We will recommend the best build.
Size is the detail most competitors skip. Yet it decides whether the box protects the formula. The table below gives practical starting points. Always share your real product dimensions before we quote.
Cosmetic Product |
Typical Box Size |
Notes |
Single lipstick or lip gloss |
Approx 100mm x 45mm x 45mm |
Snug foam or card insert |
Three-piece lip set |
Approx 150mm x 110mm x 45mm |
Layout depends on tube length |
Eyeshadow or blusher palette |
Approx 150mm x 120mm x 35mm |
Shallow build with a slim insert |
30ml serum or dropper bottle |
Approx 130mm x 50mm x 50mm |
Insert holds the neck firmly |
50ml perfume bottle |
Approx 150mm x 90mm x 60mm |
Add depth for the cap |
Skincare trio gift set |
Approx 240mm x 170mm x 80mm |
Cleanser, serum and cream |
Large PR or hair-care set |
Approx 300mm x 200mm x 100mm |
Space for tissue and a card |
Meanwhile, remember that rigid walls take up space inside the box. So we plan the inner size first. The outer size follows from that.
The magnets sit hidden inside the board. One magnet group sits in the lid. A matching group sits in the base or flap. When the lid lowers, the magnets pull together. The box closes with a firm, quiet snap. Nothing shows on the outside. So the print and finish stay clean.
The strength of the pull matters. Too weak, and the lid pops open in the post. Too strong, and the box is hard to open. So we match the magnets to the weight and size of the lid. We also place them carefully, so the lid sits level. As a result, the closure feels smooth every time.
The insert is the part customers never see, but it does the hardest work. A loose bottle can crack. A shifting jar can scuff. So the insert must hold each item firmly. The table below sets out the main options.
Insert or Lining |
What It Does |
Best For |
EVA foam insert |
Cut to the exact shape of each product. |
Glass bottles, jars and palettes |
Moulded pulp insert |
Paper-based cradle that holds items firmly. |
Eco-minded brands |
Card insert with dividers |
Slim and simple. Keeps items apart. |
Lipsticks, minis and sachets |
Velvet or satin lining |
Soft covering over the insert surface. |
Luxury and prestige ranges |
Ribbon pull |
Fabric tab that lifts the product out. |
Jars and heavier bottles |
Printed inside lid |
Full-colour print on the inside of the lid. |
Brand message and usage tips |
Tissue wrap |
Protects the product and adds a reveal. |
Subscription and gift boxes |
We check the insert against your real product before full production. A physical sample lets you test the fit with your own bottles. Therefore, any problem is caught early.
The right finish tells your brand story. Here are the options that make the biggest difference:
Cosmetics sold in the UK must carry certain details on the outer pack. These include the name and address of the Responsible Person, the batch number and the ingredients list. So the box needs space for them. A rigid magnetic box has fewer flat panels than a carton. Therefore, we plan the label area at design stage. We can leave a clear panel on the base or the back. However, you remain responsible for checking the labelling rules for your own products.
Different channels need different builds. So we adjust the design to suit:
Each channel has its own handling. So tell us how your boxes will travel.
Rigid boxes weigh more than folding cartons. A filled box can be heavy. So plan your outer carton early. We can design a protective shipper that keeps the finish safe in the post. In addition, the small magnets in a box are usually fine for normal courier shipping. However, air freight carriers may check magnetic fields. So tell us at quote stage if you ship by air.
We supply a wide mix of customers. For example:
Each group has different needs. So we ask about your product, volumes and budget before we quote.
A beauty range rarely stops at one box. So we make the rest of your packaging to match. For example, our Custom 3 Piece Shoulder Neck Boxes suit perfume and premium gift sets. Our Rigid Advent Calendar suits festive beauty countdowns. As a result, your whole range shares one clear look.
Magnetic rigid boxes take longer than folding cartons. Sampling, wrapping and finishing all add days. Here is a realistic guide:
Beauty gifting peaks before Christmas. So order gift set boxes by early September to protect your date. Share your product sizes, your quantity and your design brief. Pack Printers will send a quote and a free 3D mock-up the same day.
Pack Printers is a UK packaging manufacturer. We work with beauty brands, gift makers and retailers across the country. As a result, we know what a cosmetics box must do. For example, we know glass needs a firm insert. We also know a lid must close level. So here is what sets us apart:
Get your free quote today. Send your product dimensions and quantity. We reply with a tailored price and a free 3D mock-up.
Free Design Support
Free Custom Box Dieline
Free Shipping